从“数字家园”到“乡村再造”:返乡青年的短视频实践与身份重构

From “Digital Home” to “Rural Reconstruction”:Short Video Practice and Identity Reconstruction of Returning Youth

中文关键词:  返乡青年  乡村振兴  “三农”短视频  媒介  地方感  身份认同

英文关键词:returning youth  rural revitalization strategy  short videos on agriculture,rural areas,and farmers  media  sense of place  identity

中文摘要:

      返乡青年通过短视频展开的媒介实践,成为其参与乡村振兴并实现身份转型的重要路径。研究基于网络民族志与深度访谈方法,构建“媒介实践-地方重构-身份行动”分析框架。发现返乡青年借助短视频将农耕技艺、乡愁记忆与人情伦理转化为公共视觉文本,在数字空间中构建出兼具情感归属与文化意义的数字家园。这一实践不仅有效连接了基于趣缘关系的线上粉丝群体,也激活了基于地缘与血缘关系的亲属、朋友与邻里关系网络,形成线上线下联动的社会动员机制;有效促成农产品销售、乡土品牌创建与产业链本地化等现实发展动能。由此,返乡青年逐步完成从被动回归者向“数字新农人”的身份转变,成为激活乡村内生动力的关键行动者。

英文摘要:

      The media practices of returning youth through short videos have become a crucial pathway for their participation in rural revitalization and identity transformation.Using network ethnography and in-depth interviews,the study constructs an analytical framework of “media practice-local reconstruction-identity action”. It reveals that these youths transform farming techniques,nostalgic memories,and human ethics into public visual narratives through short videos,creating digital homelands in cyberspace that combine emotional belonging with cultural significance.This practice not only effectively connects online fan communities based on shared interests,but also reactivates kinship networks formed through geographical and familial ties,forming a social mobilization mechanism that bridges online and offline spaces.Furthermore,it drives real-world development momentum including agricultural product sales,rural brand creation,and localized industrial chains.Through this process,returning youth gradually transform from passive returnees into “digital new farmers”,becoming key actors in activating rural endogenous development momentum.