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郭提超,刘儒,汪钊.“投资于人”政策培育农村消费市场的实践机制与优化路径[J].西北农林科技大学学报(社会科学版),2026,26(5):70~79
“投资于人”政策培育农村消费市场的实践机制与优化路径
The Practice Mechanism and Optimization Path of the “Investing in People” Policy for Cultivating Rural Consumer Market
  
DOI:
中文关键词:  投资于人  农村消费市场  乡村全面振兴  供给与需求  投资与消费
英文关键词:invest in people  rural consumer market  comprehensive rural revitalization  supply and demand  investment and consumption
基金项目:教育部哲学社会科学重大项目(18JZD010)
作者单位
郭提超 (1.西安工程大学 马克思主义学院,西安 710048) 
刘儒 (2.西安交通大学 马克思主义学院,西安 710049) 
汪钊 (3.西北农林科技大学 马克思主义学院,陕西 杨凌 712100) 
摘要点击次数: 139
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中文摘要:
      党的二十届四中全会对“投资于人”和“投资于物”作出了全面部署,提出要构建全人群、全生命周期的人口服务政策体系,为新征程经济高质量发展指明了方向。伴随农村消费不振、有效需求不足问题,需要进一步阐明“投资于人”政策对于培育农村消费市场的实践机制。“投资于人”政策的货币传导机制助推了农村消费市场提质扩容,供需联动机制促进了农村消费市场动态平衡,经济增长效应驱动了农村消费市场的结构优化。面对当前“投资于人”政策培育农村消费市场的诸多现实困境,应从构建“投资于人”的财税支出政策体系提升农民消费能力及信心、健全覆盖全生命周期的人口服务体系释放农村消费与生产潜力、完善农村青年人才就业创业服务体系培育壮大农村消费主体、健全农民增收与住房保障政策体系夯实农村消费扩容物质根基等多元路径来纾解发展困境,进而激活农村消费活力,释放农村消费潜力,拉动农村经济增长。这些措施对于扎实推进乡村全面振兴、促进城乡融合具有重要的战略意义和实践价值。
英文摘要:
      The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China made comprehensive arrangements for “investing in people” and “investing in things”,proposing to build a population service policy system that covers the entire population and the entire life cycle,and pointed out the direction for high-quality economic development in the new era.In the face of sluggish rural consumption and insufficient effective demand,it is necessary to further clarify the practical mechanisms of the “investing in people” policy for cultivating the rural consumption market.The monetary transmission mechanism of the “investing in people” policy has promoted the quality improvement and expansion of the rural consumption market,the supply-demand linkage mechanism has facilitated dynamic balance in the rural consumption market,and the economic growth effect has driven structural optimization of the rural consumption market. In the face of many practical difficulties in cultivating the rural consumption market through the current “investing in people” policy, we should adopt multiple paths to alleviate development difficulties,such as constructing a fiscal and tax expenditure policy system for “investing in people” to enhance farmers' consumption ability and confidence,improving a population service system that covers the entire life cycle to unleash rural consumption and production potential,perfecting an employment and entrepreneurship service system for rural young talents to cultivate and expand rural consumption entities,and strengthening a policy system for farmers’ income increase and housing security to consolidate the material foundation for rural consumption expansion.This,in turn,will activate rural consumption vitality,unleash rural consumption potential,and drive rural economic growth. Ultimately, this has important strategic significance and practical value for solidly promoting comprehensive rural revitalization and promoting urban-rural integration.
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