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沈兴兴,段晋苑,彭超.乡村生态产品价值实现的理论基础与实践逻辑[J].西北农林科技大学学报(社会科学版),2026,26(5):104~115
乡村生态产品价值实现的理论基础与实践逻辑
Theoretical Foundation and Practical Logic of the Value Realization of Rural Ecological Products
  
DOI:
中文关键词:  乡村生态产品  价值实现  “两山”理念  资源禀赋  新内源发展理论
英文关键词:rural ecological product  value realization  “Two Mountains” theory  resource endowment  new endogenous development theory
基金项目:国家社会科学基金面上项目(24BGL189)
作者单位
沈兴兴 (农业农村部管理干部学院 乡村振兴研究中心,北京 102208) 
段晋苑 (农业农村部管理干部学院 乡村振兴研究中心,北京 102208) 
彭超 (农业农村部管理干部学院 乡村振兴研究中心,北京 102208) 
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中文摘要:
      乡村生态产品价值实现是将乡村生态资源优势转化为经济优势的重要途径,是新发展阶段推进乡村全面振兴、扎实推进城乡共同富裕的内在要求。以“两山”理念为思想之基,基于生态系统服务价值、自然资本、环境外部性等学科理论分析,系统梳理了乡村生态产品价值实现的理论基础。从新内源发展理论视角,结合实地调研发现,提出乡村生态产品价值实现遵循“地理区位-资源禀赋-治理能力-政策机遇-外部支持-市场渠道”这一实践逻辑框架。通过典型案例分析,进一步验证了乡村生态产品价值实现的实践逻辑,并总结提出资源禀赋决定了乡村生态产品的质与量以及价值实现潜力,治理能力则是激活乡村内生动能、实现生态产品有效管护和持续进行价值转化的关键,政策机遇为乡村生态产品创造价值转化条件、搭建合作平台,外部支持则为乡村注入新动能、破解乡村生态产品价值转化瓶颈,地理区位和市场渠道共同影响乡村生态产品价值转化途径选择以及产品的增值溢价空间。最后,针对乡村生态产品价值转化过程中面临的缺乏科学规划、存在要素瓶颈、价值核算标准待完善、基层干部和普通村民认知不足、市场化交易渠道不畅等阶段性瓶颈,提出针对性政策建议。
英文摘要:
      The value realization of rural ecological products is an important way to transform rural ecological resource advantages into economic advantages,and an inherent requirement for promoting comprehensive rural revitalization and solidly advancing common prosperity between urban and rural areas in the new development stage.With the “Two Mountains” theory as the ideological foundation,this paper sorts out the theoretical basis of the value realization of rural ecological products through analysis based on disciplinary theories such as ecosystem service value,natural capital,and environmental externality.From the perspective of the new endogenous development theory and combined with field research findings,it is proposed that the value realization of rural ecological products follows the practical logic framework of “geographical location-resource endowment-governance capacity-policy opportunities-external support-market channels”.Through the analysis of typical cases,the practical logic of the value realization of rural ecological products is further verified,and it is summarized that resource endowment determines the quality,quantity and value realization potential of rural ecological products;governance capacity is the key to activating the endogenous momentum of rural areas,realizing the effective management and protection of ecological products, and promoting the sustained value transformation;policy opportunities create conditions for value transformation and build cooperation platforms for rural ecological products;external support injects new vitality into rural areas and breaks through the bottlenecks in the value transformation of rural ecological products;geographical location and market channels jointly affect the selection of value transformation paths of rural ecological products and the value-added and premium space of products.Finally,aiming at the phased bottlenecks encountered in the process of value conversion of rural ecological products such as the lack of scientific planning, constraints on key production factors,pending improvement of the value accounting standard system,insufficient awareness among grassroots cadres and ordinary villagers,and impeded market-oriented trading channels,specific policy suggestions are put forward.
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